What is all the hype about Twitter about?

by:  Stuart Crawford, VP Business Development

Are you on Twitter?

Do you know what Twitter is?

Perhaps you have heard of Twitter but really don’t understand the relevance of Twitter and the impact it has on business.  Not to worry, you are not alone.

Twitter gains momentum in Alberta

According to Calgary Herald reporter Nick Lewis,  who wrote a great column on how Calgary is poised for a Twitter boom.  According to the article now is time for business to seriously start looking at Twitter as a marketing tool and a communications tool to share your story with the general public.  You can read Nick’s full article about the Twitter boom in the Calgary business market by clicking here.

Many members of the Bulletproof staff are leveraging Social Networking to some degree.  We use it to keep in touch with family, some of us communicate with our partners and vendors on Facebook and we also use Twitter to send out short messages.  Bulletproof welcomes you to check out what we are up to on Twitter.  See how we leverage the power of social networking and tweets in our business.  Follow us today, Bulletproof InfoTech on Twitter and see how we use this tool to communicate with the business community in Calgary and Red Deer visit our Twitter site.

Twitter is a powerful tool for a small business.  The real potential is just starting to gain some attention.  Twitter can be used to share information about your projects, sales, team and what else you can come up with, it takes some creative thinking.  Twitter provides a creative way to market your business in 140 characters, it does take a little getting use to.

Learn to tweet and share news

There is a new buzz around Twitter and what it can do for a business.  Just like Facebook had a couple of years back there are some levels of skepticism around the practicality of social networking tools like Twitter in the business community.  Many business owners question the practicality of Twitter and the real value it brings.  Twitter does have to fit into your marketing strategy and if not used correctly can have some negative impact on the productivity of your team.  We urge business owners not to immediately dismiss social networking in their business without peeling back the skin and designing a strategy on how Twitter can work to promote your business online.

Twitter will become the conduit for your online marketing activities, if not today definitely in the future as the world turns away from legacy marketing strategies and adopts online marketing.  Twitter is a tool you can leverage immediately to share your blog posts, news articles, videos, and other online marketing strategies, when setup correctly there is amazing power in this social networking application which now has a following of just over 7 millions users.

Who is on Twitter?

Business owners, sales executives and marketing teams can tweet from their computers, iPhones, Blackberry or any other system that can connect to the Internet.  Using short 140 character messages you can hit a wide range of professionals including politicians, CEO’s, sales teams, marketing experts and the small business owner down the street.

What to know more?

Still not convinced that Twitter can help you, perhaps sitting down for a consultation may help you understand the power of Twitter, use the “free consultation” button on this site to book a time with our team today.

Don’t take our word for it

The New York Times calls Twitter “one of the fastest-growing phenomena on the Internet.” TIME Magazine says, “Twitter is on its way to becoming the next killer app,” and Newsweek noted that “Suddenly, it seems as though all the world’s a-twitter.” What will you think?

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